Bollywood had a bad luck streak at the box office lately. While Sooryavanshi, Gangubai Kathiawadi, The Kashmir Files and Bhool Bhulaiyaa 2 hit moolah, other films like Dhaakad, Bachchan Paandey, Heropanti 2, Jersey and Jayeshbhai Jordaar crashed and burned at the box office. Some movies didn’t even have a decent opening.
Speaking about the films’ poor performance at the box office, filmmaker Mukesh Bhatt told Bollywood Hungama, “Nobody makes movies anymore. They all trade. Itne mein bana lo, itne mein becho aur itna paisa andar karo. It’s a scam game happening. We never did that. We’ll be like ‘Kahani excites karti hai. Toh chalo banate hai! This imaandari is gone. (They just discuss budgets and how to sell a movie).
Mukesh also mentioned that the narrative needs to change and the filmmakers cannot deliver pre-pandemic content to the audience. “The generation changes and if you don’t change, you will be left behind. What’s happening in Bollywood right now is that people are editing, not movies. Setups don’t work, movies work,” he said.
The Kashmir Files, directed by Vivek Ranjan Agnihotri, emerged as a sleeper hit and grossed over Rs 250 crore at the box office. Bhool Bhulaiyaa 2, featuring Kartik Aaryan, Kiara Advani and Tabu, broke the Rs 175 crore mark. However, Akshay Kumar and Manushi Chhillar’s Samrat Prithviraj which was made on a budget of Rs 200 crore only managed to raise Rs 62 crore. Trade pundits, meanwhile, have declared Kangana Ranaut’s Dhaakad to be one of the biggest flops of all time. On the other hand, South Indian films like KGF 2 and RRR took the lead, breaking the Rs 1000 crore mark at the global box office.