How the power of content trumped marketing strategy to drive desirable box office results – Opinion News, Firstpost


Over the past decade, we’ve seen marketing take control of content and movies with average or mediocre content opening up to big numbers and holding up well at the box office.

Well, the entertainment industry is one of the most lucrative businesses in the world. Whether box office receipts or non-theatrical receipts, films often prove to be profitable ventures for their creators. However, box office uncertainty has been a talking point among trade pundits, especially after the post-pandemic era.

While “content is king” has been the ultimate mantra in Bollywood and other film industries, over the past decade we have seen marketing take control of content and films with average or poor content. open to big numbers and hold up well at the box office. However, lately the good old mantra seems to be back in the industry as many films like Kamal Haasan’s VikramName (Hindi), R Madhavan Rocket: The Nambi Effect (Hindi), Adivi Sesh Major (Hindi) and others have managed to perform well despite low profile promotion. The glorious word of mouth from audiences was reflected in the numbers and we saw the films mentioned above do phenomenally well at the box office. In fact, the trend of these films is much stronger compared to Bollywood and Hollywood biggies, which came out this year.

Well, honestly, audience taste has seen a drastic shift in the post-pandemic era, as moviegoers have become very selective and thoughtful. So if directors want audiences to spend their hard-earned money on their movies, they need to make sure the content is powerful, engaging, and entertaining enough to give their time and money value.

In the coming days, mid-budget films like Rajkummar Rao’s Blow: The first caseTaapsee Pannu’s Shabhash Mithu and others set to win the box office with their solid and engaging content. However, it will be quite a competitive storyline for these films, as many biggies like Ranbir Kapoor Shamsheraby John Abraham-Arjun Kapoor The Return of Villain Ek will impact the number of screens due to the big names and the power of the main stars.

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