Dave Changes Identity: Other News 2022: Chortle: The UK Comedy Guide


Rebranding for the UKTV channel

The Dave Comedy Channel has unveiled new branding, which will appear on screen starting tomorrow.

The facelift puts the Dave logo in a box that can be superimposed over photos of everyday objects, which parent company UKTV says “adds colour, texture and vibrancy to the brand”.

New channel IDs feature real-world video as the background, while the broadcaster will use more colors, not just its traditional black and white, when advertising upcoming shows

Dave Programs

Penny Brough, Marketing Director for UKTV, said: “This marks the next step in Dave’s evolution as he expands his footprint and attracts new viewers.”

And marketing director Nick Gilmer said: “With a brand as distinctive and celebrated as Dave, keeping it fresh and relevant to audiences was a real balancing act.

“We needed to ensure that Dave continues to feel modern and resonates with viewers without losing the unique identity that has made the brand one of the most recognizable on TV.

“Our new look reflects the everyday world of our audience in a way unique to Dave, borrowing from our heritage and ensuring Dave offers viewers a new dose of fun everywhere they interact with the brand.”

Cherie Cunningham, Channel Manager Dave, said: “I am thrilled to see the new branding come to life on air and across our platforms, marketing campaigns and social channels. The new suite of assets really gives us the tools to bring Dave’s programming to life, connect with our viewers wherever they are, and showcase our exciting original TV, podcast and digital content.”

The name change comes ahead of new UKTV Original programs set to TX on Dave this month; Live at the Moth Club and We Are Not Alone. Viewers can follow all of Dave’s recent hits on UKTV Play, including Mel Giedroyc: Unforgivable, Late Night Mash, Big Zuu’s Big Eats, Question Team and Hypothetical.

Published: November 8, 2022

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