“Christmas with the elect” exceeds 10 million dollars

With gross of $ 740,000 on Tuesday, + 2% from Monday, slightly surprisingly outperforming Fathom Events during the holiday season Christmas with the elect: the messengers crossed the $ 10 million mark in its first week. The film, a feature in a popular streaming series that tells the story of Jesus’ birth from the perspective of Joseph and Mary, set records for Fathom, including the biggest opening weekend ($ 4.28 million Fri-Sun / $ 9.18 million Wed-Sun) and $ 1.5 million in presales within the first 12 hours of uptime. The film topped the daily box office Wednesday ($ 2.7 million) and Thursday ($ 2.2 million) and placed second yesterday ($ 725,000) behind Encanto.

At $ 10.645 million over seven days, it has already exceeded (or will exceed today) the lifetime totals of The last duel ($ 10.9 million), Last night in Soho ($ 10.1 million), crying macho ($ 10.2 million). Once it hits $ 13.5 million and king richard, he will have surpassed every awards season, Oscar nominee so far, with the exception of Dune, Gucci House and (presumably) West Side Story. The religious musical melodrama will spread nationwide and run until (at least) December 12, although I suspect it could stick around if it doesn’t fall like a rock in the second week. -end.

Credit a relatively niche fan base (the show itself, not the Christian faith) that attracts people who otherwise might not see as many movies in theaters in any given year. Extreme examples from years past include Mel Gibson’s 2004 double whammy The passion of Christ (whose $ 372 million domestic success has evidently inspired decades of impersonators) and Michael Moore Fahrenheit 9/11 ($ 119 million). I would also include Demon Slayer the movie ($ 45 million nationally and $ 500 million globally) in this category.

And, again, this shows that faith-based films that are more welcoming and ambitious (think Heaven is real, the cabin Where Breakthrough) play better than complex, questionable persecution movies like Save Christmas Where October baby. There are exceptions (God is not dead earned $ 60 million in 2014 and Unexpected grossed $ 21 million in 2019), but worthy /Vegetarian tales-type moral melodramas from major studios (Lionsgate and Sony) such as I can only imagine generally work better than Persecution.

As depressing as it can be for moviegoers that a movie like this surpasses a deluge of no-sequel / no-franchise / no tentpole movies in 2021, it’s refreshing that the mere existence of an established property is made into a movie. is always a theatrical event. Most of the time it’s an adaptation, think Teenage Mutant Ninja Turtles, Transformers Where Impossible mission. The messengers is a theatrical extension of a Christmas with the elect continuity. Think, offhand, Batman: Mask of the Phantasm, X-Files: Fight the Future, Downton abbey, etc.

It’s also viable standalone entertainment for those who haven’t watched the show. Haven’t seen the movie, but guess it’s more beginner friendly than Mugen train. Seeing this one on opening night with my kid (a fan) with no knowledge of the show was an * adventure. * This is not an impossible sale (Paramount

PGRE
succeeded with Sonic the hedgehog), but theatrical films are not comparatively seen as the promotion of pop culture that they once were.

Streaming television is often seen as the ideal medium for adaptation, and movies on the big screen no longer have the cultural cachet they once had. As a result, it often feels like Hollywood is chasing previously prosperous properties (like how Pokémon Detective got the green light during the Pokémon GO!-mania of 2016) so that they can soak up the established consciousness / fandom, not so that they can anoint a given property like a big deal due to getting a movie. Theatrical cinema is no longer the kingmaker of pop culture it once was, although we are getting enough success as Demon Slayer, Downton Abbey and now Christmas with the elect to keep hope alive.